| Value enhancement focuses on the enterprise in its entirety rather than only on one specific aspect or area like marketing, finance or strategy, or for only a specific purpose like computing a range of future values and predicting results. This new multidimensional approach provides a systematic methodology for capturing creativity, enabling knowledge generation, knowledge communication and knowledge distribution, and dynamically re-balancing all of these with the leadership system, organizational design, management system and distribution system of the enterprise.
Observed from the value enhancement view, the principles of offering design take on a new perspective where the landscape focus becomes predominant and mechanisms to sustain value advantage through unique value propositions take precedence over fulfilling marketplace needs.
And, the demand creation process becomes a more complex and highly interconnected web similar to an economic web - where one can clearly see how awareness and lead generation ultimately lead to profits. At Advanz, we come armed with a value enhancement perspective that leads us to a greater understanding of value drivers of the enterprise, thus enabling us to make appropriate and rapid improvements in the relevant processes and sub-processes for customer intelligence. |
